Don’t Font it Up
Typography is an important aspect of design. In today’s digital landscape, a company’s font type can be a true differentiator that allows them to stand out from other brands. When there is a lack of visuals in our communication materials, our font design can help communicate our personality and values.
Primary font is Roboto from Google. We are using it for headlines, navigations, buttons and even paragraphs of text - almost everything. Combine weights, font-sizes. Be careful when using italic!
If you need to stand out from crowd, you can use our secondary font: Poppins.
Poppins is best suited for headlines. Do not use Poppins for long paragraphs – use Roboto or fallback fonts.
Use one of these fallback fonts when you are unsure if our brand fonts will work universally (e.g. presentations and HTML emails).