Socialbakers Engage

Socialbakers Engage is the ultimate social media marketing conference that brings together leading experts, delivers insights into the latest trends, and offers endless networking possibilities. It’s the place where like-minded professionals can meet and network to discuss the latest social media trends.

Socialbakers Engage Logo

Socialbakers Engage has its own style. You’ll notice that logos promoting our events will include a pink conversation logo rather than a chef’s hat. The bubble represents communication - which is exactly what social media is all about!

There are three logo variations:

Standard - This version is your go-to Socialbakers Engage logo and should be used the most often. However, there will be some situations where it won’t be possible to squeeze this logo in.
Alternate - If you’re unable to use the standard version due to spacing issues please use this version instead.
Standalone Symbol - This version consists of the conversation bubble without any text. Please do not use this logo as a replacement for the standard logo. This logo will be most often used as a design element for Socialbakers Engage websites, landing pages, and social media posts.

Logo Appearance and Background Color

The logo as well as the standalone symbol should be reproduced in full-color whenever possible.

In cases where you’re unable to produce the logo in full color, please use the most appropriate monochrome combination that will contrast with the background.

Full Color
Full Color Inverse
Monochrome
Monochrome Inverse
Monochrome Inverse on Dark Background
Full Color on Light Background
Symbol on Backgrounds
Monochrome Symbol on Backgrounds

Logo Safe Zone

The safe zone is a required amount of space that needs to exist around the logo or symbols in order to ensure legibility. The zone defines the minimum spacing distance from the page edge, object, text, or image.

To determine if the safe zone has been accurately implemented measure the height of the standard logo with the letter “b”. See image below for clarification.

Logo Size Requirements

The minimum size of the standard Socialbakers Engage logo for printed media is 25 mm, or 35mm when using the alternate logo. For digital media the minimum width of the standard logo is 140px and 200px for the alternate.

Please do not use a smaller value when using the Socialbakers Engage logo and/or logotype.

Logo Misuse

Below you will find examples of logo misuse. Please keep in mind that this list is not comprehensive and is shown only to demonstrate possible misuses that can occur when using the Socialbakers Engage logo.

To ensure accurate, consistent reproduction of the Socialbakers Engage logo, never alter, add to, or attempt to recreate. Always use the approved digital artwork provided to you on this website.

Do not use custom logo colors
Do not use shadows
Do not stretch and rotate the logo
Do not separate elements of the logo
Do not change the shape of the logo, including the font or marque
Do not place the logo on high contrast or busy imagery

Exceptions to the Rules

In rare circumstances, the logo can be changed, rearranged, or altered, exclusively by the Socialbakers design team. If creative liberties with the logo are taken, Socialbakers will provide specific guidelines for its use. However, more often than not, the use of an altered logo will not be distributed for wider use to the rest of the company or press.

Examples

Location-Specific Engage Events

There are a few specific cases in which the logo guidelines can be modified, particularly for advertising location-specific Engage and EngageX events. In these cases, the location of the conference can be added to the logo.

The use of the location-specific logo is intended only for event advertisement purposes. All materials – both digital and print – containing said logo are subject to approval by the Socialbakers design team. In most cases, these materials will be created internally.

The font used for the location-specific logo is Poppins Light (0 character tracking). The height of the location text will be the same as the height of the word Engage. The spacing between Engage (or EngageX) and the location is the width of the “b” contained in Socialbakers.

Color Palette

Pink is the primary color of our Socialbakers Engage logo accompanied with Rhino Gray and White.

Other colors used for internal design purposes are established by the Socialbakers design team and are subject to change based on individual conference theme.

Click to copy
HEX code
Pink
HEX: #D73094
RGB: 215, 48, 148
CMYK: 11, 93, 0, 0
Pantone: 225
Click to copy
HEX code
Rhino
HEX: #2F3744
RGB: 47, 55, 68
CMYK: 80, 69, 52, 47
Pantone: 2379 C
Click to copy
HEX code
White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Fonts

There are 2 primary fonts used in Socialbakers Engage branding: Poppins and Roboto. For Engage branding, Poppins is the primary font, and Roboto is secondary – the opposite of Socialbakers company branding. Refer to the Typography guidelines page for more information on how to use primary and secondary fonts.

Written in Plain Text

This is a tricky one.

Though “Engage” is depicted in all caps in the logo, you will still use proper punctuation when writing about the event. In written form you will simply capitalize the first letter of each word so it looks like,
“Socialbakers Engage.”

“X” events will look as follows: Socialbakers EngageX

Print vs. Digital Materials

Design guidelines for print and digital materials are different.

Digital materials - can contain photos, gradients, and abstract design elements.

Print materials - most often use solid colors that can easily be printed. Use the specified Pantone colors unless CMYK is necessary. Do not use gradients, photos, or complex patterns in printed materials unless explicitly approved by the design team.

Print Example
Digital Example

Brand Application Best Practices

Here are a few examples of how these branding guidelines have been previously implemented at Socialbakers Engage conferences:

Agency, Journalist
All brand essentials: logo for digital & print usage, colors, emails specification, marketing website and Socialbakers Suite UI.
SB Employee
Library accessible only to Socialbakers Employees. Includes the whole brand package, source files and many more.
Let’s build & maintain a great brand, Bakers!
We encourage you to browse our guidelines before downloading to learn how to use our brand assets. If you have any questions about using brand materials, feel free to ask us on brand@socialbakers.com