Socialbakers Engage is the ultimate social media marketing conference that brings together leading experts, delivers insights into the latest trends, and offers endless networking possibilities. It’s the place where like-minded professionals can meet and network to discuss the latest social media trends.
Socialbakers Engage Logo
Socialbakers Engage has its own style. You’ll notice that logos promoting our events will include a pink conversation logo rather than a chef’s hat. The bubble represents communication - which is exactly what social media is all about!
There are three logo variations:
Logo Appearance and Background Color
The logo as well as the standalone symbol should be reproduced in full-color whenever possible.
In cases where you’re unable to produce the logo in full color, please use the most appropriate monochrome combination that will contrast with the background.
Logo Safe Zone
The safe zone is a required amount of space that needs to exist around the logo or symbols in order to ensure legibility. The zone defines the minimum spacing distance from the page edge, object, text, or image.
To determine if the safe zone has been accurately implemented measure the height of the standard logo with the letter “b”. See image below for clarification.
Logo Size Requirements
The minimum size of the standard Socialbakers Engage logo for printed media is 25 mm, or 35mm when using the alternate logo. For digital media the minimum width of the standard logo is 140px and 200px for the alternate.
Please do not use a smaller value when using the Socialbakers Engage logo and/or logotype.
Below you will find examples of logo misuse. Please keep in mind that this list is not comprehensive and is shown only to demonstrate possible misuses that can occur when using the Socialbakers Engage logo.
To ensure accurate, consistent reproduction of the Socialbakers Engage logo, never alter, add to, or attempt to recreate. Always use the approved digital artwork provided to you on this website.
Exceptions to the Rules
In rare circumstances, the logo can be changed, rearranged, or altered, exclusively by the Socialbakers design team. If creative liberties with the logo are taken, Socialbakers will provide specific guidelines for its use. However, more often than not, the use of an altered logo will not be distributed for wider use to the rest of the company or press.
Location-Specific Engage Events
There are a few specific cases in which the logo guidelines can be modified, particularly for advertising location-specific Engage and EngageX events. In these cases, the location of the conference can be added to the logo.
The use of the location-specific logo is intended only for event advertisement purposes. All materials – both digital and print – containing said logo are subject to approval by the Socialbakers design team. In most cases, these materials will be created internally.
The font used for the location-specific logo is Poppins Light (0 character tracking). The height of the location text will be the same as the height of the word Engage. The spacing between Engage (or EngageX) and the location is the width of the “b” contained in Socialbakers.
Pink is the primary color of our Socialbakers Engage logo accompanied with Rhino Gray and White.
Other colors used for internal design purposes are established by the Socialbakers design team and are subject to change based on individual conference theme.
RGB: 215, 48, 148
CMYK: 11, 93, 0, 0
RGB: 47, 55, 68
CMYK: 80, 69, 52, 47
Pantone: 2379 C
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
There are 2 primary fonts used in Socialbakers Engage branding: Poppins and Roboto. For Engage branding, Poppins is the primary font, and Roboto is secondary – the opposite of Socialbakers company branding. Refer to the Typography guidelines page for more information on how to use primary and secondary fonts.
Written in Plain Text
This is a tricky one.
Though “Engage” is depicted in all caps in the logo, you will still use proper punctuation when writing about the event. In written form you will simply capitalize the first letter of each word so it looks like,
“X” events will look as follows: Socialbakers EngageX
Print vs. Digital Materials
Design guidelines for print and digital materials are different.
Digital materials - can contain photos, gradients, and abstract design elements.
Print materials - most often use solid colors that can easily be printed. Use the specified Pantone colors unless CMYK is necessary. Do not use gradients, photos, or complex patterns in printed materials unless explicitly approved by the design team.
Brand Application Best Practices
Here are a few examples of how these branding guidelines have been previously implemented at Socialbakers Engage conferences: