The Big Four

These principles are sorted by level of importance.

The user experience is at the forefront of all of our designs. To stay true to our brand, let the Big Four guide you on your design journey.



Eliminate ambiguity. Enable people to see, understand, and act with confidence.



Streamline and optimize workflows. Intelligently anticipate needs to help people work better, smarter, and faster.



Create familiarity and strengthen intuition by applying the same solution to the same problem. Consistency builds trust.



Demonstrate respect for people’s time and attention through thoughtful and elegant craftsmanship.

Agency, Journalist
All brand essentials: logo for digital & print usage, colors, emails specification, marketing website and Socialbakers Suite UI.
SB Employee
Library accessible only to Socialbakers Employees. Includes the whole brand package, source files and many more.
Let’s build & maintain a great brand, Bakers!
We encourage you to browse our guidelines before downloading to learn how to use our brand assets. If you have any questions about using brand materials, feel free to ask us on