Tone of Voice

1

Authentic

Transparent
Conversational
Professorial
Boastful
One-sided
2

Encouraging

Confident
Positive
Collaborative
Fake
Childish
Unrealistic
3

Clear

Fact-based
Confident
Ambiguous
Assuming
Jargon-Heavy
4

Friendly

Aproachable
Positive
Open
Personable
Informal
Desperate
Childlike
Unprofessional

How We Act

Our commitment is to help social media marketers work smart. We use data, industry knowledge, and AI to strive for innovation and simplify the complexity of social media marketing. We continuously pursue new ways to be smarter and agile putting customer success at the heart of everything we do.

Agency, Journalist
All brand essentials: logo for digital & print usage, colors, emails specification, marketing website and Socialbakers Suite UI.
SB Employee
Library accessible only to Socialbakers Employees. Includes the whole brand package, source files and many more.
Let’s build & maintain a great brand, Bakers!
We encourage you to browse our guidelines before downloading to learn how to use our brand assets. If you have any questions about using brand materials, feel free to ask us on brand@socialbakers.com