We will always stay true to our original violet trademark. However, as we evolve and progress it’s only natural that we expand the spectrum of colors we use to represent ourselves. Today the Socialbakers palette is bright and consists of many colors that help position us as an optimistic and innovative brand.
Socialbakers Violet is our resting color, used only in situations where we need to highlight important elements connected to our brand, not abused and overused in every material.
We embrace an array of colors in our branded communication from advertisements to web design. Vivid colors represent our personality in a fresh an interesting way. Brands, like people, are multidimensional so why limit ourselves to one single color?
Though we tend to use solid backgrounds, there are some situations that will require the use of a gradient. Please follow the guidelines below if you are deviating from using a solid color.
Gray is mostly used in Socialbakers Suite where colors are more restrained. You can use the shades of Rhino color if necessary.