Color Mapping

We will always stay true to our original violet trademark. However, as we evolve and progress it’s only natural that we expand the spectrum of colors we use to represent ourselves. Today the Socialbakers palette is bright and consists of many colors that help position us as an optimistic and innovative brand.

Corporate Colors

Socialbakers Violet is our resting color, used only in situations where we need to highlight important elements connected to our brand, not abused and overused in every material.

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HEX code
Violet
HEX: #96285F
RGB: 177, 46, 123
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HEX code
Rhino
HEX: #2F3744
RGB: 47, 55, 68
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HEX code
White
HEX: #FFFFFF
RGB: 255, 255, 255

Vivid Colors

We embrace an array of colors in our branded communication from advertisements to web design. Vivid colors represent our personality in a fresh an interesting way. Brands, like people, are multidimensional so why limit ourselves to one single color?

Green
#2EB67B
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Green light
#70CE95
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Green lighter
#E1F6E9
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Aqua
#5FD2B4
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Aqua light
#84DBBC
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Aqua lighter
#D7F3EE
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Blue
#48A7E3
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Blue light
#85C4EC
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Blue lighter
#D1E8F6
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Sky
#6284FB
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Sky light
#85A0FF
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Sky lighter
#E4E9FD
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Purple
#7D61DE
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Purple light
#A085FF
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Purple lighter
#E8E2FD
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Royal
#666DE9
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Royal light
#7D82F1
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Royal lighter
#DCDEF8
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Pink
#D73094
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Pink light
#F592DB
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Pink lighter
#F6D8F4
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Red
#D23459
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Red light
#F2536F
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Red lighter
#FDD7DA
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Coral
#E44B4B
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Coral light
#FD6D6D
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Coral lighter
#FFDCD5
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Tomato
#EB6241
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Tomato light
#FF9262
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Tomato lighter
#FFE9D8
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Yellow
#E8BC3C
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Yellow light
#EECD59
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Yellow lighter
#FCF1BD
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Lime
#54B354
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Lime light
#99D464
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Lime lighter
#DBF3CD
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Gradients

Though we tend to use solid backgrounds, there are some situations that will require the use of a gradient. Please follow the guidelines below if you are deviating from using a solid color.

#F44336
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#E91E63
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#9C27B0
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Green
#70CE95
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#2EB67B
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Aqua
#84DBBC
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#5FD2B4
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Blue
#85C4EC
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#48A7E3
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sky
#85A0FF
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#6284FB
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Purple
#A085FF
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#7D61DE
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Royale
#7D82F1
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#666DE9
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Pink
#F592DB
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#D73094
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Red
#F2536F
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#D23459
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Coral
#FD6D6D
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#E44B4B
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Tomato
#FF9262
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#EB6241
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Yellow
#EECD59
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#E8BC3C
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Lime
#99D464
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#54B354
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Shades of Grey

Gray is mostly used in Socialbakers Suite where colors are more restrained. You can use the shades of Rhino color if necessary.

Rhino 100
#2F3744
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Rhino 40
#A6AEB8
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Rhino 5
#F3F4F5
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Rhino 80
#535E70
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Rhino 20
#D2D6DC
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Rhino 60
#7B8694
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Rhino 10
#E8EAEC
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Agency, Journalist
All brand essentials: logo for digital & print usage, colors, emails specification, marketing website and Socialbakers Suite UI.
SB Employee
Library accessible only to Socialbakers Employees. Includes the whole brand package, source files and many more.
Let’s build & maintain a great brand, Bakers!
We encourage you to browse our guidelines before downloading to learn how to use our brand assets. If you have any questions about using brand materials, feel free to ask us on brand@socialbakers.com