Color Mapping

We will always stay true to our original violet trademark. However, as we evolve and progress it’s only natural that we expand the spectrum of colors we use to represent ourselves. Today the Socialbakers palette is bright and consists of many colors that help position us as an optimistic and innovative brand.

Corporate Colors

Socialbakers Violet is our resting color, used only in situations where we need to highlight important elements connected to our brand, not abused and overused in every material.

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HEX code
Violet
HEX: #96285F
RGB: 177, 46, 123
CMYK: 16, 100, 0, 17
PANTONE: 234 C
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HEX code
Royal
HEX: #666DE9
RGB: 102, 109, 233
CMYK: 67, 58, 0, 0
PANTONE: 2366 C
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HEX code
Midnight Blue
HEX: #000651
RGB: 0, 6, 81
CMYK: 100, 87, 0, 58
PANTONE: 2766 C
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HEX code
Rhino
HEX: #2F3744
RGB: 47, 55, 68
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HEX code
White
HEX: #FFFFFF
RGB: 255, 255, 255

Vivid Colors

We embrace an array of colors in our branded communication from advertisements to web design. Vivid colors represent our personality in a fresh an interesting way. Brands, like people, are multidimensional so why limit ourselves to one single color?

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Green
HEX: #2EB67B
RGB: 46, 182, 123
CMYK: 74, 0, 68, 0
PANTONE: 2414 C
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Aqua
HEX: #5FD2B4
RGB: 95, 210, 180
CMYK: 62, 0, 35, 0
PANTONE: 3258 C
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Blue
HEX: #48A7E3
RGB: 72, 167, 227
CMYK: 67, 21, 0, 0
PANTONE: 2171 C
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Purple
HEX: #7D61DE
RGB: 125, 97, 222
CMYK: 61, 69, 0, 0
PANTONE: 2088 C
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Pink
HEX: #D73094
RGB: 215, 48, 148
CMYK: 9, 89, 0, 0
PANTONE: Pink C
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Red
HEX: #D23459
RGB: 210, 52, 89
CMYK: 0, 88, 58, 0
PANTONE: 710 C
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Tomato
HEX: #EB6241
RGB: 235, 98, 65
CMYK: 0, 73, 85, 0
PANTONE: 2026 C
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Yellow
HEX: #E8BC3C
RGB: 232, 188, 60
CMYK: 0, 21, 77, 0
PANTONE: 142 C

Gradients

Though we tend to use solid backgrounds, there are some situations that will require the use of a gradient. Please follow the guidelines below if you are deviating from using a solid color.

Midnight Blue
#343971
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#000651
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Royale
#7D82F1
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#666DE9
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Purple
#A085FF
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#7D61DE
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Green
#70CE95
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#2EB67B
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Aqua
#84DBBC
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#5FD2B4
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Blue
#85C4EC
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#48A7E3
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Pink
#F592DB
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#D73094
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Red
#F2536F
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#D23459
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Tomato
#FF9262
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#EB6241
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Yellow
#EECD59
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#E8BC3C
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Shades of Grey

Gray is mostly used in Socialbakers Suite where colors are more restrained. You can use the shades of Rhino color if necessary.

Rhino 100
#2F3744
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Rhino 40
#A6AEB8
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Rhino 5
#F3F4F5
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Rhino 80
#535E70
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Rhino 20
#D2D6DC
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Rhino 60
#7B8694
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Rhino 10
#E8EAEC
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Agency, Journalist
All brand essentials: logo for digital & print usage, colors, emails specification, marketing website and Socialbakers Suite UI.
SB Employee
Library accessible only to Socialbakers Employees. Includes the whole brand package, source files and many more.
Let’s build & maintain a great brand, Bakers!
We encourage you to browse our guidelines before downloading to learn how to use our brand assets. If you have any questions about using brand materials, feel free to ask us on brand@socialbakers.com