Ad it Up
As a data-powered company, it’s important for us to constantly try new things and benchmark results. This is why we encourage you to flex your creativity and experiment with fresh and new ideas.
Google Display Ads Recommendations
Logo or at least “Socialbakers” must be visible. Always include CTA
- 1200x628px (responsive, appears smaller)
- 1200x1200 px (responsive, appears smaller)
- maximum 150 kb
Banner consists of
There are three types of backgrounds
- Socialbakers Gradient
- Secondary Vivid colours
- Light Grey
Choose the right button accordingly - for Gradient and Secondary Vivid colours grey and for grey Blue. In case the text in button is too long, use just arrow as a CTA.
In case there is enough space, use also some visual. Photo in a circle or Product shot. In small sizes visual is not necessary.
Facebook Ads Recommendations
Favors visuals without any text
More than 20% text on image leads to reduced delivery
Logo is not needed, will appear near the image
Linkedin Ads Recommendations
The look shall be more conservative (LinkeIn audience)
Always include logo or at least word “Socialbakers”